At present, the international competition around the Metaverse has begun to appear, and this game is not only a competition of technology, but also a competition of national systems and policy environments.
In view of the fact that the development of digital applications in the EU lags behind the United States and China in the era of Web 2.0, the European Commission released a new digital strategy this year, hoping to strengthen digital infrastructure and the digital transformation of enterprises through hundreds of billions of euros in support funds.
Europe, which is lagging behind in the era of mobile Internet, can overtake under the wave of the Metaverse?
At present, the European Internet market is basically occupied by American giants, and the EU first promotes the regulation of the virtual world to prevent digital leading enterprises from using their monopoly position to stifle local enterprises. At the same time, it is also necessary to combine the concept of the Metaverse to maintain its advantages in the manufacturing and consumption sectors.
The European Metaverse, which grew up in this slit, has appeared a phenomenon of “partial science”.
01 Good subjects: luxury Metaverse with obvious advantages
So far, no large European technology company has laid out the Metaverse, but European companies, investors and talents have drunk the “head soup” of the Metaverse, among which some century-old fashion brands are running ahead.
The 101-year-old Italian brand Gucci is one of the world’s luxury brands and a “big contributor” to Kering’s revenue.
In the middle of this year, Kering released its financial results for the first half of 2022, and Gucci sales increased by 15% year-on-year to 5.173 billion euros, accounting for nearly 60% of the group’s total revenue. As a key brand of Kering, Gucci has opened the door to the Metaverse through cross-border connections with games, artwork and more.
As of now, Gucci’s most expensive NFT product is the first NFT video creation to celebrate its 100th anniversary. The NFT product started at…