The inclusive crypto ecosystem has become home to numerous A-list celebrities over the years — primarily driven by the nonfungible tokens (NFT) hype of 2021. However, despite the prolonged bear market and an evident dip in cryptocurrency prices, celebrities continue to pour in support for the crypto market.
Over the past year, celebrities have started exploring sub-ecosystems beyond NFTs, trying to diversify their presence across trading, gaming and other investment avenues. In this light, here’s an overview of some of the most influential celebrities that got into crypto over the past year and how well-prepared they are for the next bull run.
Connor McGregor partners with Tiger.Trade
UFC superstar Connor McGregor, one of the highest-paid athletes, recently partnered with Tiger.Trade, a crypto trading app. A part of the deal involves McGregor featuring in an in-house game that users can play to win exclusive prizes.
Who wants to play?!!! The only rule is to play #SmarterNotHarder Conor McGregor in the game! Are you ready to win with @tiger_trade? https://t.co/FlJX5prxHf pic.twitter.com/9ZCrRizxWC
— Conor McGregor (@TheNotoriousMMA) September 12, 2022
Prior to signing as an ambassador for Tiger.Trade, McGregor’s involvement in crypto has been indirect via UFC partnerships with Crypto.com, wherein bonuses were paid to the fighters in cryptocurrencies.
The recent game launch, while well-received by fans for its graphics and prizes, was also subject to criticism related to the lack of story. Unlike the majority of top UFC fighters, McGregor has not linked his name with now-defunct NFT projects and continues to maintain secrecy around his investment choices in cryptocurrency.
Eminem purchases Bored Ape NFT for $460,000
Marshall Mathers, aka Eminem, is one of the rare celebrities to make headlines for investing in NFT rather than trying to sell their collections. The fifteen-time Grammy winner purchased Bored Ape ‘EminApe’ NFT for $460,000, which depicts a gold chain necklace and khaki army cap that Eminem wears in real life.
Eminem’s connection with…