Crypto companies have been pouring money into the esports space in recent years, witnessing an explosion in esports, and Bitcoin has also been used for some esports league prize pools. Total esports spending has also soared to $2 billion in 2022, and esports viewing has become a thriving business, with live streaming platform Twitch reporting an astonishing number of esports viewing hours as of July this year. 770 billion minutes.
The two industries, crypto and esports, have highly similar target audiences. The average age of cryptocurrency and esports enthusiasts is between 18 and 35 years old, with a spirit of exploration and a willingness to spend a lot of time on the Internet. They are all male-heavy fields, they value digital products, and they have seen the potential of eSports and cryptocurrencies to move from the non-mainstream to the mainstream.
After going through the cycle of crash and surge, cryptocurrencies are slowly intertwined with various industries, and the e-sports and crypto fields are also getting more and more attention from enterprises and developers, especially with the introduction of NFTs.
The integration of crypto into the esports world will open up new opportunities for entrepreneurs and esports teams.
Crypto.com previously announced as the official global marketing partner and official global cryptocurrency platform partner of Twitch Rivals, the Twitch event brand of Amazon’s live gaming platform. Crypto.com will obtain rights to brand display and media placement. Twitch is one of the most important players in the esports industry, with more than 140 million monthly active users for their game streaming service. Considering the large audience that eSports has, as well as the relatively large young user base, it is not difficult to see that the industry has great appeal to the crypto space.
With the continuous penetration of the field of encryption into the field of e-sports, the rapid development of e-sports in the future is inseparable from the support of encryption technology, so how encryption…